Why are deals won and why are they lost

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Recently I had the pleasure of again working with Cian McLoughlin from Trinity Perspectives. I have know Cian for many years and have watched as he has become a key person of influence in the sales coaching space. He is the author of  Rebirth of the Salesman and is working on his next book.

We were making some new videos about what Cian does and how he helps his clients. He conducts Win/Loss reviews which helps his clients understand why they won or lost a deal.

It would have been easy to make some videos about the value Cian brings his clients and the problems he solves. Instead, we cut to the chase. He spoke about the information all businesses want to know – Why are deals won and Why are deals lost.

He has managed to condense his years of experience into these short videos. They are a quite insightful.

So rather than talk about the problems you solve, think about the insights you can provide. As you do this, you will show your prospective clients the value you bring.

If you are looking to improve the processes of your sales team, then I highly recommend you get in touch with Cian and the team from Trinity Perspectives.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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