What you didn’t know about YouTube

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It eats your brain.

Actually, I wanted to share some of the additional features that you might not be aware of.

Like most software, we tend to use about 10% of the features that we know and use every day.

Here are some others that you may not know about (and more are being added all the time).

Video Editor – an online application that allows you to edit your videos after they have been uploaded.

Annotations and Notes – you can add comments to your videos. These pop up at specific times during the video and can also include links to other videos, playlists and crowdfunding websites.

Replace Music – you can make use of YouTube’s extensive royalty free music resource to replace unlicensed music that appears in your video.

Playlists – you can have public and private playlists. What you want to watch on your private playlist is your business but your public one can be used to log your videos or external videos that relate to a topic. You can then direct people to that playlist to learn more.

Unlisted videos – I often upload videos onto YouTube for clients to review. By making them unlisted, rather than public, only people who have the link can review it. It’s an easy way to share content privately.

Sharing – there are plenty of ways to share videos and the social network aspect of YouTube is extremely powerful. Under each video is a share button. From here you can link the video to Facebook, Twitter, LinkedIn, Google+. You can also cut and paste the embed URL to insert it anywhere else.

SHARING TIP: If you don’t want the end of the video to show other “relevant” (according to YouTube) videos, then select the Embed code and don’t click the box “Show suggested videos when the video finishes”. This is found as one of the options when you click the Share button under the video.

embed-code

Analytics – you can review how many people are watching your videos, where they are coming from and when.

Advertising – YouTube is a business and many people are turning to it to drive business to their website, their Facebook page or to grab other offers. You can tap into that at both ends. You can drive business from YouTube or you can also receive revenue from YouTube by accepting ads on your video.

Revenue – Google can pay up to 15 cents AUD per thousand views. It quickly adds up to a video that has captured some viral momentum. You do need to get into the millions of views through to start seeing some serious money coming through.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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