Videos that help convert prospects to customers

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The last in our series, this blog follows on from the best videos to use for attracting leads and videos that can help with moving prospective customers through the middle of the funnel. Now that they’re ready to purchase, which types of videos are most likely to help convert?

1. A product demonstration video can be really effective at this final stage by highlighting features, benefits and how specific needs can be met, or problems solved.

2. Testimonial videos that showcase real life examples of how your product or service has helped others is a great way to build trust and credibility with people who are considering making a purchase.

3. A comparison video that features how your product or service differs from a competitor helps to inform potential buyers. Putting a focus on the unique differences between yours and other offerings is important in these videos.

4. Case study videos provide a more in-depth look at how others have used, and benefitted from, your product or service in specific situations. It’s also helpful to show data and metrics in these types of videos so potential customers can see the independent results for themselves.

Each stage of the customer funnel sees potential buyers looking for different information. By putting together a series of videos, you can share information with clarity and a focus on answering their questions to show that your organisation is the best fit for their needs.

If we can help you with planning or creating your customer journey videos, get in touch.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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