Video meetings – the new normal. Get it right.

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4 years ago, I did a presentation for my son’s Year 6 class. It was one of those career chats where you talk about what you do for a job.

I spoke about video production and where I see video is going. One of the points I made to these young lads was that whoever you are, you will need to embrace the ability to present and perform in front of a camera.

Back in 2016 I told these boys that they will be applying for jobs via video.
They will be talking to their fellow workers via video and those who are confident and competent in front of a video camera will have an easier path.

Little did I realise how quickly our world would convert to video engagement as part of our everyday interaction.

When you are able to engage in front of a camera with confidence you build trust with your viewer(s). If your framing is done poorly or your lighting and sound are clunky it creates friction in the engagement. It won’t flow smoothly.


Of course, all this applies for the webcam interactions that take place each day. Over the last few months people have been learning how to work the technology and hopefully are coping okay.

However, the more professional your setup is the more comfortable it will be for the person you are engaging with. You don’t want the person at the other end of the video call to be distracted by the mess behind you, or the ceiling which seems to dominate half the screen or the poor-quality sound or bad lighting. You want them to be present to you and what you are saying.


Of course, how you say what you say is also critical. If it is an important video meeting, then maybe practice or rehearse so your words flow clearly and smoothly. The more articulate you are, the more confidence you will generate.

Also remember that cameras dampen the energy levels. 93% of communication is non-verbal so we get away with a lot in face to face communications. On camera you need to ramp up the energy levels to keep people engaged.

When we film people for the videos we make, we can generally do another take if it is clunky. Then in the edit we can also tidy up the presentation by removing umms, ahhs and pauses. The less of these you do live, the better.


So in summary to present well in this video meeting world we now live in:
▪ Ensure your filming set up is professional and not distracting – good framing, good lighting, good audio, clean background.
▪ Be clear on what to say and avoid rambling
▪ Speak with confidence and clarity
▪ Boost energy to compensate for video dampening
▪ Get used to it. This is the new normal


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If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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