- 80% of consumers have engaged with more digital content since the COVID-19 outbreak than they did before, for entertainment, information, or both. (source: Forbes)
- 66% of businesses have used video to communicate with key stakeholders during the global pandemic. (source: Fifty Wheel)
- 75% of people surveyed want ads that serve to inform them about brands’ efforts to face the COVID-19 crisis, but don’t want them to exploit the coronavirus situation to promote themselves. (source: Kantar)
The uptake in video during COVID
2020 has become the year of video. As people around the world retreated to their homes, video, whether it is via Zoom conference calls or promotion messages has become the norm. Video has become an essential tool to take people to places they can’t visit. Virtual tours and live streaming are now a common way to engage and connect with an audience. Organisations have embraced the technology and opportunities to use video more effectively. Business continuity, interaction between colleagues, and meetings with customers have still been required even from a distance. At its peak, online meeting firm Zoom counted more than 300 million daily participants in virtual meetings this year. Not only has this helped people become more comfortable being on camera, it has broadened our propensity to engage via video online – through online social events, health appointments, gaming, concert experiences and much more. Last night at a live streaming event, I heard the keynote speaker say that we have jumped 10 years ahead in technology use this year. Personally I love how we as humans are able to adapt quickly and effectively (Plus I get to buy and play with the new technology that’s required for these services :)) Marketers are taking note – and with stats like these, they should be:
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About Geoff Anderson
Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.