The Power of Video – the easy way to convert enquiries to sales

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A recent survey by Animoto reveals just how much video has become part of the sales conversion process.

Over 76% of people are watching videos on their smartphone each week and a whooping 96% of consumers say videos help them with their buying decisions.

77% of consumers believe companies that create videos are more engaged with their customers.

And people are sharing videos that make them laugh, move them and educate them.

And if that wasn’t enough – 73% of the 1,000+ who were interviewed said that they are more likely to purchase a product or service after watching a video that explains it.

I’ve had a bit of a sneaking suspicion that video was powerful. It’s nice to see it detailed in this infographic.

The Power of Video

Geoff Anderson

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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