So we are now living in the future and video is prolific. What’s next?
Here are my predictions for what we can expect from video in the upcoming years.
1. There will be more video
If 2020 has taught us anything it’s that video is a very useful medium to enable people to connect, share stories and engage with each other.
As some businesses slowed during COVID, ours ramped up as more organisations used video to engage with an isolated audience.
If people didn’t appreciate the power of video before, they do now. Businesses know that even if things return to “normal”, they need to embrace the power of video as a standard part of their communication strategy.
2. New technology and new content
I love how video technology is streaming ahead in leaps and bounds. Every few months there are amazing tools released onto the market. Smaller cameras, lighter stabilisers, cleverer drones.
All of these developments will see new content being created. Angles we’ve never seen before will appear.
Amazing low light footage will be the norm.
Brain stretching movement will captivate viewers.
3. Online and offline worlds will merge
We are already living in a world where video and the real world overlap. Meetings are held across different time zones. Families are connecting across dinner tables in different states.
Schools are welcoming new families via virtual tours.
This is only going to amplify.
Systems, hard and soft, will be built to facilitate the easier delivery of online meetings in both the personal and business world.
More meetings will be held over desktops as people appreciate the savings in travel time.
Face to face meetings will become exceptional rather than normal.
4. Online streaming will be taught at school
The technology and processes for online streaming of events will be normalised as students learn how to switch between camera angles and incorporate pre-recorded content.
It will be as normal a skill as PowerPoint is today.
5. 360 content will boom
360 or virtual reality content has been around for years. The uptake to it has been slow but it is about to take off.
You will find more and more 360 video content as producers create truly immersive content that can give viewers the choice of where to look and how they want to experience the video.
6. Tighter security regarding online streaming
The streaming platforms will develop security process to quickly shut down violent streaming content. This may limit the ease of streaming and require people or organisations to have bookings in advance for the streaming of their content.
7. In house video production
Most businesses will have an inhouse video person or department. There will be a plethora of video content created. Some of it good, some not so good.
8. Quality videos we be needed to stand out from the noise
As the amount of video content increases, it will become noisier. For businesses and organisations that need their video message to engage with their audience, they will need the help of experienced video producers who can create content that will stand out from the noise. Professional video content will become more targeted in its message for each specific audience.
I’m excited to see where the industry will go. What do you think is coming next for video?
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