Any seasoned fundraiser understands that have an effective thank you strategy is critical to the success of future fundraising campaigns.
Of course, depending on the donor and amount of support provided there are different ways to say thank you.
For now, I’d like to showcase what I think is a simple and effective thank you video that Cerebral Palsy produced for their donors.
As you watch this video notice how they don’t just say thank you but they explain how your support has specifically helped.
This achieves multiple objectives:
1. It shows gratitude (the thanks)
2. It shows the impact your support on directly on real people
3. It shows the impact this has on the carers of these people
What I really love about this video is point 2 and 3. By specifically showing how the funds are being used, donors feel part of the journey. They are being included in the ongoing success.
So next time you raise some funds, think from the outset how are you going to engage your donors when you say thank you.
If you are making a fundraising video then why not consider filming the thank you video at the same time, so you can save money with the production costs.
Sonic Sight produces fundraising videos. Please give us a call to have a chat about your upcoming projects to discuss how we can help.
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