Having an awesome video is Step 1. Step 2 is making sure people actually see it and engage with it. Too often I see a lot of people think the job ends with Step 1.
In my list of 30 Ways to Share your Videos I go into detail about how to leverage your video for maximise engagement. In this article I go into more detail.
No: 16 in the list is Do it Live.
Often a deadline for a production is a specific event where the video will be shown. This might be a fundraising event, or an end of year highlights or some other special occasion.
It’s great to have a deadline as it draws everyone together to complete and sign off on the production.
As someone who has produced many live events including international conferences and awards nights, here are my tips on how to make the most of a live screening.
1. Confirm with the Audio Visual department that you will be screening a video. This is important because it lets them know they will need to plan for audio. If the rest of the event has just been presenting slides there may not have been a need for audio.
Good audio is critical for a successful screening.
2. Confirm that the screen will be projecting in 16 x 9 aspect. Many people still create slides in 4 x 3 aspect although virtually no screens are around anymore at that aspect. Your video should be widescreen and ideally so should you projector and screen so that you make the most of it.
3. Test the video plays smoothly hours before the event. Because most events run smoothly a lot of people assume everything will just work. Generally things run smoothly because people have taken the time to check and test everything well in advance. Allow time for hiccups. They happen and you may need to have a back up plan.
4. Do not ever try to play your video off YouTube via an Internet connection. It’s a safe bet the connection won’t work on the day. Just because it works in your office doesn’t mean it will work in the venue. Play it safe and have the MP4 video file loaded safely on your desktop or on a USB stick.
5. Play the video from within a presentation tool like Keynote or Powerpoint. Sometimes I see people playing videos from their media player like VLC Player of Media Player. This can result in ugly on screen text or playbars at the start of the video. If you use a presentation application it is much more slick. Just make sure you test it to make sure it plays automatically or when you click it depending on your preference.
6. Officially announce the video. I have seen great videos virtually ignored because people weren’t aware it was playing while they were busy chatting. Ideally have an MC or guest of honour throw to the video and have it play immediately after they announce it.
In age of remote viewing and social media videos, screening a video at a live event is a great way to ensure you capture everyone’s attention and they watch through to end.
These videos can be a great device to emotionally connect with your audience.
Grab your free copies of my helpful lists below:
DOWNLOAD YOUR FREE VIDEO TIPS
- 30 Types of video you can make to build your business
- 30 Ways to maximise your video return on investment
- 30 Ways to share your videos