Repurposing videos

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There is a lot of investment in videos – time and money goes into pre-production, production, editing and distribution – so it makes sense to think of other ways you can get more from your investment. Repurposing videos that have performed well or contain valuable information is a great way to maximize the value of your content and reach a wider audience across various platforms. Here are some ideas on how you can repurpose your videos for marketing:

Transcribe Your Videos: Create a written transcript of the video’s content to create blog posts or articles. This will improve accessibility for people who prefer reading and allow you to expand on key concepts a little more as well as optimize for SEO to attract organic traffic.

Create Clips for Social Media: Cut the video into short snippets for sharing on social media. Choose the most engaging and informative parts of the video to attract engagement through likes, comments, and shares.

Create Infographics: Summarise the key points from the video in a visually appealing infographic. These are easily shared and can convey information, particularly statistics, quickly.

Create a Podcast: Use the audio from the video to create podcast episodes. This is a great way to reach an audience that prefers listening to content on-the-go.

Use the content in a Slide Deck: Convert the video’s content into a presentation format. Each slide can cover a key point, making it suitable for your sales team, or a platform like SlideShare.

Webinars: Host a webinar to discuss the video’s content in more detail. This is an opportunity to interact with and engage your audience.

Email Marketing: Send out newsletters featuring a brief overview of the video’s content along with a link to the full video. This puts your video in front of your email lists who may not see it elsewhere.

Create an Ebook: Compile a series of related videos into an ebook or downloadable guide. This can be used as a lead magnet to capture additional email addresses for your database.

Tutorials: If your video has content that is instructional, repurpose it into a step-by-step guide.

Behind-the-Scenes: Share behind-the-scenes clips or bloopers from the video shoot to personalise your brand.

Globalise: If your original video is in a particular language and you serve other markets, create translated versions to reach your global audience.

Advertising: Use snippets of the video for paid advertising campaigns on platforms like YouTube, Facebook, or Instagram.

The key to successfully repurposing videos is adapting the content to suit the preferences and behaviours of each platform and audience, so keep track of the performance of each element you have created to understand what works best and creates conversions for your business.

Repurposing your video content not only extends the lifespan of your videos and allows you to get more bang for your investment buck, it also helps you connect with different segments of your target audience in a way that resonates with them.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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