It’s never been easier to make videos. In fact I wrote a book on how to do it. The thing is, there are times when you need to make sure your videos achieve their purpose and motivate your audience.
If you are wanting to attract new business, build credibility and impress prospective clients then you will want to consider using a professional video. You may not know the difference, but your audience will.
Professional videos give confidence to the viewer. The videos don’t distract the viewer with technical problems such as poor audio, wobbly vision or a vague or inappropriate message.
The types of videos that should be produced professionally include:
Typically this is your showcase video that demonstrates what you do and how you do it. It gives confidence to the viewer that you are a leader in your space and buying from you is a safe investment.
If your product has some specific benefits then demonstrating it through a video is another way to convince your prospective customers that you have the solution to their needs. It’s the next best thing to being able to hold and touch your product. With more and more sales happening online, this becomes a very important tool in your marketing bag.
Case study videos are an ideal way to show how your product or service is a great solution for your customers. They get to hear from people just like them and see how their business or life has benefitted from having this product.
If you are trying to attract the right staff, then you should set the right tone. This doesn’t mean the video needs to be stiff and formal. Being professional doesn’t mean being boring. Whatever your culture or brand, make sure it is presented in a way which allows the viewers to engage with your message without being distracted by the technicalities of the production.
Why go professional
Professional video producers bring decades of experience to your project. They understand what works, what matters and what can go wrong.
By working with a professional team you get the hundreds of minor details automatically managed. You get to focus on the big picture benefits of the production and how to make that work for your business.
Professionals focus on the sound, the framing, the composition of shots, the lighting and importantly the structure and message of the production.
There are definitely opportunities to create videos in house (and I’ll talk about those next newsletter), but when it matters go with the experts.