Next steps with your video

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Now that your video is ready to show here are the next steps you should take.

1. Download the highest resolution version of the video.

When you click download, you’ll be given a choice of resolution sizes (eg. 720, 1080 etc). The higher the resolution, the better quality the video will be. For this reason, it’s advised that you download the highest resolution that’s available.

If you have the option to download the original version, choose that. If not, 1080p is the next best.

You’ll be downloading the video from Vimeo. .

Click the download button under the video (on the right). Download the 1080 or Original quality version.

2. Save the downloaded video file
After clicking download and then selecting the resolution size, you will then need to select a location on your computer for the video to be downloaded to. You should pick a place that’s easy to locate. Perhaps that’s in your videos folder, or your downloads folder, or even on your desktop. Depending on your internet speed, the video may take anywhere from a couple of seconds to a couple of hours to download to your computer.

3. Set up your Channel:
Once you have the video on your system then you need to upload it to your own YouTube or Vimeo channel.
If you don’t already have a YouTube or Vimeo channel then you will need to set one up.
Ideally set one up with a name that reflects your brand.
Note you can have various YouTube channels under the one account.
This video shows how to set up a YouTube channel. It was produced many years ago so the specifics have probably changed, but hopefully it provides a helpful overview of what you need to do.

Setting up a YouTube Channel

4. Safely save your account login details:
Once you have your channel set up make sure you have saved the account login details where you and others in your organization will be able to find them easily when needed.

5. Upload your video
Uploading your video is as simple as clicking the upload button and finding the video file you need to upload.
However there are some other things to consider when uploading. You may need to change the file name to be more public ready – for example remove reference to what version (eg V3) from the title.
Select the thumbnail that best tells the story. Thumbnails are very important in the marketing of your video.
Vimeo allows you to pick any frame from the video as your thumbnail. YouTube provide a choice of three images from the video. Alternatively you can manually upload an image for the thumbnail.

6. Sharing the video
Now that your video is being hosted by YouTube or Vimeo you can now share it. You don’t want to be sending people a 180Mb video file. Firstly your email server won’t allow you to send files that large and even if they could, you would really annoy people with files that large. It is much easier to simply send the link to the video.

You can share the video by copying the URL for the video from the web browser, or by clicking on the share button located under the video (for YouTube) or the paper plane symbol at the top right of the actual video (for Vimeo).


7. Posting your video on your website
Once your video is on Vimeo or YouTube simply send your Web designers the link to the video. They can then access an embed code from there. This will allow them to embed the video on the webpage with a few lines of code. The video will then play within your page on your website.

Do not try and upload your video directly to the web site. This is a big no-no. Unless you have paid for a media server (which if you are reading this, you haven’t) people will have to download the full 180Mb of video file before it can even play. They will wonder why it isn’t working.

8. Uploading to Facebook
If you post your video to Facebook then don’t post the link to YouTube or Vimeo. Best practice is to upload the native .mp4 video file directly to Facebook. Upload the highest resolution version. Facebook will then process the video and provide different resolutions depending on the internet connection of the person watching.

Also since 85% of Facebook videos are watched mute, it is best to include captions with your video. You can upload an .srt caption file to facebook when you post your video, but this is a bit hit and miss. Best option is to “burn” the captions onto the video so that they appear everytime the video is played.

9. Tell the world.
For more ways to share your videos now that you have done the first steps check out my book – Watch Me Now.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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