Are you missing sales opportunities?

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Sales process

It’s always disappointing to have a bad experience. Especially when purchasing at a corporate level.

You see the ads, you get retargeted online, you finally decide to proceed with a purchase and it all falls apart. The system fails at just the wrong time.

Instead of being a raving fan, you become their worst brand nightmare. Telling the stories of frustration that your expectations weren’t met.

But what if this horror story also happens for smaller businesses? 

It’s not uncommon for businesses to invest in a shiny new video promising wonderful solutions for their customers. Then for their customers to be let down during the onboarding process.

Marketing is part one. Part two is sales and the two parts need to talk to each other and there needs to be a clear sales process. If marketing does a great job to get the enquiries in the door, but then the sales process leaves those interested buyers lost and lonely, you do more harm than good for your brand.

If your goal is to increase customers and you embark on a marketing campaign to bring in those leads, then you must be ready for them.

You must have your sales process organised and resourced so that you can jump on those warm leads and convert them into raving fans.

I heard a story about a business that invested in a lead generation strategy and complained about the quality of the leads because they didn’t get any new business. It was discovered their response to each lead was to send out a generic email. If you can’t show a bit of care with your prospective customers at this point, why would they feel confident that you would look after them when they are working with you?

If you are in the B2B world, then make your future customers feel special. Call them, talk to them, let them know you are interested in them and how you can help them. 

Think of all the trouble you go to get those leads. When they land in your lap, make sure you don’t miss the opportunity waiting for you.

In the next year, the economy will hit some challenges as the impact of rising interest rates starts to hit. The businesses who are proactive in nurturing new customers, as well as looking after existing customers, will thrive.

Are your marketing and sales team on the same page? Maybe now is the time to tighten the process to make sure you are maximising your opportunities.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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