he car chases in movies are exciting and gripping. It captures our attention. If you want people to get excited about your videos – cut to the chase.
Now I’m not suggesting you insert a car chase sequence into your corporate message (although it would certainly help your video stand out from the crowd).
At a time when your audience’s attention is highly valuable, it’s important to work with that. Understand that a 10 second animated logo of your business is not compelling viewing for your audience.
You need to connect with the viewer with relevant interesting information as quickly as possible.
Give the viewer some useful valuable information that they will want to know and they are likely to also share it.
A client of mine needed to clarify his service offering. He provides valuable reviews for businesses on why they won or lost a deal. It can be transformational for the business if they understand what caused them to win or lose a project because often it’s not what they thought.
The initial discussion for the video was about explaining the problem the client has and how their life/business would be improved once they were using my friend’s services. It was a useful concept and would sit comfortably on my friend’s website.
But it is unlikely to go much further. So we thought some more. How could we make this a video that people will want to share.
My friend has some impressive insights into why deals are won and lost. He can show businesses why they think they won or lost and the real reasons they won or lost. And they are not the same reasons.
So rather than explain the problem and the solution we decided to simply cut to the chase. We talked about why deals are won or lost. This is really what the viewer is interested in.
It is valuable information that is likely to be shared widely. It positions my friend’s expertise and value clearly without him having to explain it.
So the next time you are planning a video to promote your business, don’t talk about what value you provide. Show it. Demonstrate with real information that people want to know about.
This will help the engagement and share-ability of your video.
What tips do you have for making shareable videos?
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