Lessons learnt, then forgotten, then remembered

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It’s a funny thing after you’ve been in business for a while. You learn lots, but then you have lots more to forget as well.

Recently I tripped over myself when quoting for a job. It was a job we could have easily done very well at a much lower cost than the current supplier. It involved interviewing people and telling a story about a community infrastructure project. These are the type of jobs I love getting my teeth into. I have a real passion for it.

I forgot to give the client options. I knew the ballpark cost they were already working with so I knew I could add heaps more value to the production by adding a crane and an extra operator to assist with the crane. And we would still come in cheaper. It was a great solution. I knew how this additional piece of equipment would lift the production quality significantly. We would create sweeping shots of the work as it was being constructed. It would look impressive.

Unfortunately the end client, not the one I wrote the proposal for, only looked at the price and figured ‘we may as well go with who we’ve used before because there’s not much in it price wise’.

What I know but had forgotten was to give the client options. I should have given them a basic offering that would have matched the existing supplier at a much more competitive rate. Then show them how much more value we could add while still being competitive.

Here’s an example of a video using the crane.


When have you remembered a lesson after you made the same mistake again?

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About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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