Exciting times for video production

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It seems every week new technologies are being released onto the market. New ways of filming that create new types of films that could never before have been imagined. The possibilities for the filmmaker are becoming more amazing every day.

The GoPro took the developers by storm. They had never imagined just how much people could do with this tiny, robust high-quality camera. New devices were being built to accommodate this. They were being attached underneath skateboards, next to car tires and on helmets.

Then came the remote control helicopters that could easier carry these tiny dependable cameras. And a whole new world of affordable aerial filming became possible.

Here’s a shot an I took recently using my drone.

And this has now become even more interesting. The Lily is seeking crowdfunding to create this sci-fi robotic looking creature that will follow you as it films. I know a few people who have already been in touch with Santa in regards to this.

And of course, mobile phones are becoming a significant player in the photo and video creation space. A wise professional photographer once said to me, “the best camera is the one you have on you at the time”. This is why mobile phones have become the camera of choice for so many people.

And the Samsung’s and Apple’s have invested heavily in creating cameras that support this.

The latest Samsung phone S6 has a 16-megapixel camera. The lens itself gets an upgrade over the Galaxy S5, to f/1.9, from the S5’s f/2.2 rear camera.

Screen Shot 2015-06-03 at 11.41.55 am

The S6 and S6 Edge become the second wave of Samsung phones to include optical image stabilization (after the Note 4 and Note Edge), which should help smooth out shaky hand shots. A new auto-HDR (high dynamic range) feature means you won’t have to stop to improve certain scenes, like landscapes. It’ll automatically adjust white balance, too.

The iPhone 6 Plus features an 8-megapixel rear camera with optical image stabilization. Although it is not as high a resolution as the Samsung devices, the quality is still very good.

These could easily be considered simply toys, but in the right hands with the right message, you have all the tools you need to create engaging video content in brave new ways.

What innovative videos are you making?

UPDATE 7 AUG 2017. It appears the Lily Drone team over promised and under delivered. See this article for more information.
https://www.wired.com/story/the-drone-company-that-fell-to-earth/

Note the DJI Mavic seems to have achieved most of what the Lily promised.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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