Digital dust is a term I coined in the last year or so to describe those online assets such as videos that aren’t being seen.
I realised that some of the great videos we made for our clients were just being forgotten in some random cavernous online location gathering digital dust.
It was such a pity. These videos were extraordinarily valuable and ready to be engaged with, but they weren’t being promoted.
People have woken up to the power of video. The statistics consistently reinforce that video is the most effective way to engage your community online. Videos build rapport, connect emotionally and tell engaging stories.
Videos are becoming more prolific because they work … when they are seen.
As I wrote in my new book – Watch Me Now – leveraging videos to maximise your return on investment, a video is worthless if no one sees it. Good quality videos cost thousands of dollars to produce and it simply makes sense that you plan for a return on that investment.
Thinking that a video will solve all your problems is like thinking a car will get you from A to B. That only happens if you take it out of garage. You need to get your video out on the road, in front of people.
And even before that you need to know why you are making the video and who you want to see it. This will form the basis for your production and your engagement strategy.
In Watch Me Now I look at planning your video strategy and the different ways you can leverage your video in the marketplace. Facebook, LinkedIn and Instagram are now essential platforms for video distribution, along with YouTube and Vimeo. Each platform is meeting a different need and you should understand how that fits in with your strategy.
So often I hear people say they need to wait for their new website before making a video. A website is a great place for a video, but it is only one of many. I list 25 different ways to share your videos in Watch Me Now and a website is just one of them.
Watch Me Now is now an Amazon best seller. You can buy it on Amazon, Booktopia, Angus and Robertson or order a personalised copy through Paypal. Order your copy here: http://geoffanderson.com.au/watch-me-now/