Community leverage for your videos
We all have a network of people and groups ready and willing to help us share our videos to maximise the views. The more views and engagement you get with your video the greater the return on investment. One of the most powerful resources you have on hand to share and promote your video is your existing networks and the communities around you and your organisation. All you have to do is ask. I was motivated to write my last book – Watch Me Now – leveraging videos to maximise your return on investment, because so many great videos weren’t getting great views. It wasn’t because they were bad videos, it was simply because they weren’t being shared around. It can be easy to forget that we already have access to an amazing broadcast channel that is ready and able to help spread the word about our videos. Our colleagues and friends are more than willing to give a hand and share a video if you ask. Some examples of the community you can lean on to help your video reach the masses are: An Industry Association of which you are a member Networking group. Are you part of a business chamber? Your fellow members will be happy to support you by sharing your videos. Suppliers – Your success and news will reflect well on your suppliers. They will be happy to showcase the calibre of clients they have. Similarly clients can support you by sharing your news. Alumni – For colleges the past students are a great resource and they can spread the word to their growing networks. Staff can also proudly showcase what their organisation is up to. Facebook followers. Your organisation Facebook page obviously can share the content, but also individually you will get great traction if you share it from your personal profile. Make it easy for people to share your videos. Provide links that are easy to cut and paste, or that can just be shared on the relevant platform. Make sure the links work and any related links go to a working website. You don’t want to let down your helpers by having dodgy links in the mix. Don’t be afraid to ask for help to spread your message. People like to be able to assist. What other ways are your leveraging your videos?
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About Geoff Anderson
Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.