Shooting a professional video series on copywriting, ghostwriting and editing for content creation agency Cavalletti Communications I’ve written previously about Casual and Community quality videos. Today I want to…
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Having an awesome video is Step 1. Step 2 is making sure people actually see it and engage with it. Too often I see a lot of people think the…
The quality of your videos will depend on the audience and the purpose. Not every corporate video needs to be a Hollywood quality blockbuster (oh, but if we had those…
With the high definition cameras we carry around in our pocket and purses, there has never been a better time to leverage the power of video. Although here at Sonic…
In 2016 a Digiday article reported that 85% of Facebook videos are watched without sound. Having captions on your videos is now essential for online communication. YouTube has had captions...
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A recent study by Buffer and Animoto revealed that video producers get more engagement with square videos than landscape videos on social media. This was a bit of a surprise...
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Making videos takes time, creative energy and money. Sometimes I look at some beautiful videos and scratch my head wondering why was it made. It is easy to become caught...
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Video is an incredibly powerful way to spread your message and engage your audience. However simply having a video is not enough. There are plenty of people creating video content…
Video is powerful. It engages, it inspires and it converts. But it is of little use if it is not used at the right time, in the right way. From…
It’s great when you hear your product has achieved a 200 times return on investment. Recently we worked with a client who was keen to attract more of their ideal…
Having a video marketing strategy that works Okay, so the science is in. Well, the statistics are. Video works. It engages. People are more inclined to buy after watching a…
Bikies are scary people. Unless you get to know them. Last weekend I had the pleasure to donate our services to create another video for the Black Dog Ride. This…
Using captions on your video is becoming an essential strategy in ensuring engagement. The fact is many people are watching videos on their Facebook feeds with the sound off. However…
I often hear from marketing teams that their biggest challenge is not the implementation of their strategy but obtaining the green light for the go ahead. When CFOs are looking…
Making a video is great. Having it seen by your target audience is better. Often my role finishes when I hand the video over to my client and sadly often…
Relax this article isn’t about the ultimate question, knowing why you are here and cliched references to Douglas Adams’ masterpiece (well apart from the picture). It’s a bit simpler. It’s about…
Recently I ran a couple of workshops to help businesses who were ready to embrace the power of video. We encouraged them to bring their own gear along so that…
In the old days – when I started Sonic Sight we used to sell recordings of events on VHS cassettes. Then it was DVDs. Now, of course, any video content…
Making a video is lots of fun. It’s creative. It’s playing with cool tech toys. It also takes time and it costs money. However it takes more time and costs…
In a busy online world, connecting with your target audience is an essential goal. There are plenty of ways of getting in front of people online. Many of my clients…