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30 ways to share your videos

30 ways to share your videos

Videos are extremely powerful. But only when they are seen. Too often I see people produce videos which barely get any views. Every video production...

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Do your customers know?

Do your customers know?

The other week after getting the car checked for its pink slip I found a letter from the service centre on the passenger seat. It was a great...

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The future of video

The future of video

In a recent meeting, I was asked: "where do you see the video industry heading in the next few years?" As someone who has been working in...

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Are you selling or telling?

Are you selling or telling?

In an age when we are bombarded with communication, we are discerning about what we will give our fleeting spare moments to. Commercial TV survives...

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Looks good, Sounds great

Looks good, Sounds great

The right music can make or break a video. Music has the ability to transform us emotionally and it is quite surprising how significant it is in...

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Dissecting a viral video

Dissecting a viral video

This promotional video for Ford Mustang is carefully disguised as a dating prank video. It has all the right elements - a voyeuristic dating...

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