Changes are happening at Instagram as they recognise the power of social media video.
Instagram embraces video over photos
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Community leverage for your videos
We all have a network of people and groups ready and willing to help us share our videos to maximise the views. The more views and engagement you...
10 Tips when filming on your phone
Every year the sophistication of the cameras on smart phones improves. Today they are a viable option to capture a variety of scenes for marketing...
What to leave out of your video
At a time when online attention is one of the most valuable commodities a marketer can have, maintaining that attention is critical. Video has...
Get more views with Facebook Video
Native videos on Facebook are four times more likely to be engaged with than providing a link, according to analytics provided by Newswhip. Native...
Community Videos – engaging your community
The quality of your videos will depend on the audience and the purpose. Not every corporate video needs to be a Hollywood quality blockbuster (oh,...
Casual Videos – How to thrive with DIY videos
With the high definition cameras we carry around in our pocket and purses, there has never been a better time to leverage the power of video....
Add captions to your videos
In 2016 a Digiday article reported that 85% of Facebook videos are watched without sound. Having captions on your videos is now essential for online...
Best Practice for Social Media videos
A recent study by Buffer and Animoto revealed that video producers get more engagement with square videos than landscape videos on social media....
Leverage your videos – get views, engagement and action
Video is an incredibly powerful way to spread your message and engage your audience. However simply having a video is not enough. There are plenty...
Where does video sit in your sales cycle?
Video is powerful. It engages, it inspires and it converts. But it is of little use if it is not used at the right time, in the right way. From the...
Creating Videos without a Camera
Videos are a powerful way to engage your audience and making videos can be complicated and costly. When you factor in cameras, lights, microphones,...