I often hear from marketing teams that their biggest challenge is not the implementation of their strategy but...
How to convince your CFO to fund your marketing spend
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A good video is not enough
Often clients come to us to produce a video for their new website. They understand the power of video. They want to...
5 essentials for sharing your videos
Making a video is great. Having it seen by your target audience is better. Often my role finishes when I hand the...
The next evolution of video production
After producing videos for over 25 years, I've been watching with interest in how the video production...
The Future of Corporate Video Production
Last week I presented to my son’s Year 6 class. I was there as part of their STEM (Science Technology Engineering and...
Is that really what you want?
It’s not uncommon for me to receive calls from prospective clients asking for a costing for a particular type of...
Know your purpose
Relax this article isn't about the ultimate question, knowing why you are here and cliched references to Douglas...
The Right Stuff
Recently I ran a couple of workshops to help businesses who were ready to embrace the power of video. We encouraged...
How to sell your videos online
In the old days - when I started Sonic Sight we used to sell recordings of events on VHS cassettes. Then it was DVDs....
Start with the script
Making a video is lots of fun. It’s creative. It’s playing with cool tech toys. It also takes time and it costs money....
Building rapport – on camera
In a busy online world, connecting with your target audience is an essential goal. There are plenty of ways of getting...
Filming a live presentation – what you need to know
I've had a few companies contact me lately to ask "how much does it cost to film a live presentation?" As usual there...