Given how often you need to be using Zoom meetings or Teams or some other variation of virtual meetings, it is worth ensuring you have a few of the fundamentals set up.
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Instagram embraces video over photos
Changes are happening at Instagram as they recognise the power of social media video.
Community leverage for your videos
We all have a network of people and groups ready and willing to help us share our videos to maximise the views. The more views and engagement you...
The uptake in video during COVID
2020 has become the year of video. As people around the world retreated to their homes, video, whether it is via Zoom conference calls or promotion...
Video meetings – the new normal. Get it right.
4 years ago, I did a presentation for my son’s Year 6 class. It was one of those career chats where you talk about what you do for a job. I spoke...
Broadcasting your event live (or almost live)
Running live events online has become a regular occurrence in the COVID-19 world. In the absence of bringing people together we need to find...
Event cancelled? What now…
It’s heartbreaking for everyone when a school has to cancel a major event like an Open Day or a presentation because of the current health risks....
Embracing Collaboration
Producing videos we are sometimes told exactly what is required. This can work well when the client is well versed in the video production process....
Make videos that people want to share – Cut to the chase
he car chases in movies are exciting and gripping. It captures our attention. If you want people to get excited about your videos - cut to the...
Digital dust – is it time for a Spring Clean?
Digital dust is a term I coined in the last year or so to describe those online assets such as videos that aren’t being seen. I realised that some...
Marketing matters most when times are tough
I read last week that Warren Buffet’s company Berkshire Hathaway is hoarding $122 Billion in cash. Apple and Google have also sold off assets and...
Get more views with Facebook Video
Native videos on Facebook are four times more likely to be engaged with than providing a link, according to analytics provided by Newswhip. Native...