It's never been easier to make videos. In fact I wrote a book on how to do it. The thing is, there are times when you need to make sure your videos...
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When quality matters
It's never been easier to create video content. This of course is a double edged sword. I met with a prospective client recently. They are a decent...
A 54 second success story
A fifty-four second video I made for some good mates has helped launch a charity that is employing 6 people and is having a positive impact on the...
One size is not fit for all
It is not uncommon for a client to ask for a promo video and then use that 2-3 minute video for all their needs. This duration of video might be...
Peachy
Some of you may be fortunate enough to know Peachy (David Peach). Just over three weeks ago he called to advise of his rapid decline in health. A day later he was diagnosed with Pancreatic cancer and his days are numbered.
Lockdown is a pre-production gift
Pre-production is the planning stages of video production and during a lockdown it is the ideal time to get all your ducks lined up.
If you don’t ask, you don’t get
It may not feel like a great time to ask for donations but people are in fact, ready to give, as one of my client's recently found out when this...
Video meetings – the new normal. Get it right.
4 years ago, I did a presentation for my son’s Year 6 class. It was one of those career chats where you talk about what you do for a job. I spoke...
Event cancelled? What now…
It’s heartbreaking for everyone when a school has to cancel a major event like an Open Day or a presentation because of the current health risks....
Embracing Collaboration
Producing videos we are sometimes told exactly what is required. This can work well when the client is well versed in the video production process....
What to leave out of your video
At a time when online attention is one of the most valuable commodities a marketer can have, maintaining that attention is critical. Video has...
Digital dust – is it time for a Spring Clean?
Digital dust is a term I coined in the last year or so to describe those online assets such as videos that aren’t being seen. I realised that some...