Building rapport – on camera

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In a busy online world, connecting with your target audience is an essential goal. There are plenty of ways of getting in front of people online. Many of my clients have shared their stories of the power of video in being able to build rapport quickly and effectively.

People buy from people they know, like and trust. In an often disconnected world of online communication, the video is able to bridge that connection and allow the viewer to get a true sense of the person in front of the camera.

As business owners having some videos which give a sense of who you are and what you are like, is an ideal way to warm up your prospective clients before they meet you.

People like to know who they will be working with and see beyond the manufactured marketing that sits on a website.

Google’s Zero Moment of Truth explains that purchasers do their extensive research online before initiating a purchase. They already know what they are after and why by the time they contact the vendor.

Adrian Apostolatos from Patioland was very pleased with the feedback he had on his videos.

We recently met with a new potential client who stated from the beginning that he had “already completed his homework on us” which included watching our videos through our website. After watching them, they felt comfortable to proceed with us, as the videos gave the client the trust & confidence that they were looking for in selecting a builder to complete their outdoor living area to their home.

You can find out more about Adrian here:

We also recently produced some videos for David Crowther, the Colour Doctor. David provides the unique service of calibrating and systemising printers so that they deliver predictable output each time. Seeing David in front of the camera gives a quick insight into the man behind the business and why he service is worth considering.

People want to know who they will be working with. Show them.

For more information on Patioland Hornsby visit

For more information on The Colour Doctor visit

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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