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Community Videos – engaging your community
The quality of your videos will depend on the audience and the purpose. Not every corporate video needs to be a...
Casual Videos – How to thrive with DIY videos
With the high definition cameras we carry around in our pocket and purses, there has never been a better time to...
Add captions to your videos
In 2016 a Digiday article reported that 85% of Facebook videos are watched without sound. Having captions on your...
Best Practice for Social Media videos
A recent study by Buffer and Animoto revealed that video producers get more engagement with square videos than...
5 essential elements of every video
Making videos takes time, creative energy and money. Sometimes I look at some beautiful videos and scratch my head...
Leverage your videos – get views, engagement and action
Video is an incredibly powerful way to spread your message and engage your audience. However simply having a video is...
Where does video sit in your sales cycle?
Video is powerful. It engages, it inspires and it converts. But it is of little use if it is not used at the right...
200 times return on investment
It’s great when you hear your product has achieved a 200 times return on investment. Recently we worked with a client...
How to ruin an interview
Ten ways you will ruin a video interview: Filming interviews is a great way to capture expertise from those you film....
The power of B-roll in video
The more interesting your video is, the more chance you have for it to be seen and shared. B-roll (or overlay) is the...
How to thank donors effectively
Any seasoned fundraiser understands that have an effective thank you strategy is critical to the success of future...
What’s your video ROI?
In the rush to create compelling content more and more businesses are realizing that video cuts through the noise,...