Videos can be expensive. And they can cost even more than that if they are not well thought through. Knowing what you can do yourself, when you need a professional…
Continue Reading
Videos are a great way to build rapport, showcase your services and outline your value to prospects partners and clients. One of the best ways to get value from your…
Shooting a professional video series on copywriting, ghostwriting and editing for content creation agency Cavalletti Communications I’ve written previously about Casual and Community quality videos. Today I want to…
Having an awesome video is Step 1. Step 2 is making sure people actually see it and engage with it. Too often I see a lot of people think the…
The quality of your videos will depend on the audience and the purpose. Not every corporate video needs to be a Hollywood quality blockbuster (oh, but if we had those…
With the high definition cameras we carry around in our pocket and purses, there has never been a better time to leverage the power of video. Although here at Sonic…
In 2016 a Digiday article reported that 85% of Facebook videos are watched without sound. Having captions on your videos is now essential for online communication. YouTube has had captions...
Continue Reading
A recent study by Buffer and Animoto revealed that video producers get more engagement with square videos than landscape videos on social media. This was a bit of a surprise...
Continue Reading
Making videos takes time, creative energy and money. Sometimes I look at some beautiful videos and scratch my head wondering why was it made. It is easy to become caught...
Continue Reading
Video is an incredibly powerful way to spread your message and engage your audience. However simply having a video is not enough. There are plenty of people creating video content…
Video is powerful. It engages, it inspires and it converts. But it is of little use if it is not used at the right time, in the right way. From…
It’s great when you hear your product has achieved a 200 times return on investment. Recently we worked with a client who was keen to attract more of their ideal…
Ten ways you will ruin a video interview: Filming interviews is a great way to capture expertise from those you film. This is great when it works, however there are…
The more interesting your video is, the more chance you have for it to be seen and shared. B-roll (or overlay) is the footage you show to add more impact…
Any seasoned fundraiser understands that have an effective thank you strategy is critical to the success of future fundraising campaigns. Of course, depending on the donor and amount of support…
In the rush to create compelling content more and more businesses are realizing that video cuts through the noise, engages the audience and does wonders for SEO. This is all…
Videos are a powerful way to engage your audience and making videos can be complicated and costly. When you factor in cameras, lights, microphones, it all adds up. Here are…
Videos are extremely powerful. But only when they are seen. Too often I see people produce videos which barely get any views. Every video production strategy should have a well-planned…
If you’re not in the video production business you probably wonder why does it cost so much to make a corporate video. After all, you can shoot videos on your…
Recently I had the pleasure of again working with Cian McLoughlin from Trinity Perspectives. I have know Cian for many years and have watched as he has become a key…