The best types of videos to attract new leads

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At each stage of the customer journey, potential customers are looking for different things, and video can be a great source of information to help them in their decision-making process. When it comes to attracting new leads, there are several types of videos that can be effective:

1. Explainer videos that introduce your brand and what you do in a clear and concise way. In these videos, the goal is to help potential customers understand the value of your products or services and how they can benefit from them.

2. When you’re focusing on a specific product, a good product demonstration video will give potential customers a better understanding of how your product works, its features and benefits, and how it can solve their problem.

3. Testimonial videos that feature satisfied customers can be a powerful way to build trust with potential customers. Showing how others have had positive outcomes and experiences with your organisation can help potential customers feel more confident in making a purchase.

4. Creating educational videos that provide value to your target audience can help attract new leads. By sharing your knowledge and expertise, you can establish yourself as a thought leader in your industry and build trust with potential customers.

Having a good understanding of what resonates with your target audience will provide a solid foundation for what sort of information to include in each video, and these four types of video are a great starting point for attracting new leads to your business.

If you are looking for some creative solutions to get your clients to take the critical next step, give us a call on

About Geoff Anderson

About Geoff Anderson

Geoff Anderson is the owner of Sonic Sight and has been producing videos for 30 years. He is an author, presenter as well as a video producer.

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