Don’t lose your audience with a tedious video that could have been a lot more succinct. The duration of the video depends on what you are trying to achieve. It…
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One of the things that has become apparent in 2020 is how valuable and effective video is. People have had a taste of being able to access content and explore…
2020 has become the year of video. As people around the world retreated to their homes, video, whether it is via Zoom conference calls or promotion messages has become the…
It may not feel like a great time to ask for donations but people are in fact, ready to give, as one of my client’s recently found out when this…
4 years ago, I did a presentation for my son’s Year 6 class. It was one of those career chats where you talk about what you do for a job….
Running live events online has become a regular occurrence in the COVID-19 world. In the absence of bringing people together we need to find effective ways to go out and…
As we settle into an isolated routine, video has never been more relevant as a communication tool. Many of our clients are updating their videos or finally getting their videos…
Having to self-isolate during the COVID-19 pandemic is having a significant impact on businesses and the community. On top of the anxiety, businesses are having a tough time to keep...
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It’s heartbreaking for everyone when a school has to cancel a major event like an Open Day or a presentation because of the current health risks. Fortunately, we live in…
When Facebook launched Facebook Live, it threw $50Million at it, to promote it. That was back in April 2016. Four years later the hype has died down about this next…
Every year the sophistication of the cameras on smart phones improves. Today they are a viable option to capture a variety of scenes for marketing videos. B-roll footage shot on…
When producing videos we are sometimes told exactly what is required. This can work well when the client is well versed in the video production process. However for those not…
At a time when online attention is one of the most valuable commodities a marketer can have, maintaining that attention is critical. Video has proven to be the most effective…
The car chases in movies are exciting and gripping. It captures our attention. If you want people to get excited about your videos - cut to the chase. Now I'm...
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Digital dust is a term I coined in the last year or so to describe those online assets such as videos that aren’t being seen. I realised that some of...
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I read last week that Warren Buffet’s company Berkshire Hathaway is hoarding $122 Billion in cash. Apple and Google have also sold off assets and investment to cash up to...
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For several years Sonic Sight has been supporting charities that align with our values. We now proudly provide our video production services pro bono to The Men’s Table. The Men’s…
Native videos on Facebook are four times more likely to be engaged with than providing a link, according to analytics provided by Newswhip. Native Video That is, uploading videos directly…
Now that your video is ready to show here are the next steps you should take. 1. Download the highest resolution version of the video. When you click download, you’ll…
Producing videos for schools is a big part of Sonic Sight’s business. Two years ago, to help schools, I created a list of 30 Videos that they can make. Further...
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