Compelling videos are a great way to capture market share and build your business. If you are looking to outperform your competition then consider these types of videos:
Helpful tips and advice:
This sort of video will position you as an expert. Think of Seth Godin. Here is a man who is constantly helping people with his advice and wisdom. He keeps giving his best knowledge away for free. And now he is a worldwide phenomenon. Now there’s a goal to aim for ☺
Industry secrets revealed:
Have you seen that show where the magician reveals all the trade secrets of his craft? We love it; the other magicians hate it. By sharing how your industry really works you can enlighten viewers about what they need to watch out for. Prepare them for the tricks and traps that less reputable providers use.
Shortcuts and tools:
Do you have systems and tools which streamline your delivery and provide a better result? A plumber colleague of mine has some really cool equipment that makes his job easier. It cost him a lot of money and I’m sure not all his competitors will have one of these python-like, drain root cutting devices with cameras and lights and sensors on it. Showcase your assets and position yourself as the one who has the right solution. Even if every second competitor has one, you can still position yourself as the leader, if you’re the only talking about it. It’s called marketing.
A successful job, a raving client and a video telling the story about it all, is a powerful way to attract more ideal clients and remind your competitors why you are the competition. The best time to record a case study is either right before the conclusion of a job, or immediately after. Capture the story and you’ll have it for years.
Videos are a great way to clinch that award you are chasing. And awards are a great way to position you as the best in your field. So look out for awards you can enter and create a compelling video.