It’s great when you hear your product has achieved a 200 times return on investment.
Recently we worked with a client who was keen to attract more of their ideal customers. They knew that they needed to appeal to the personal service they provide.
They had an idea for a video and we discussed how to make it, even more, engaging for the audience by personalizing the content.
For only a slight increase in the budget, they had a great strategic video campaign. They rolled it out and it worked beautifully.
But that’s the start. The next step, which is often overlooked, is the need to track and measure the result. Feeling good about the outcome is nice, but it means little if this engagement doesn’t convert. And measuring the conversion is critical to ensure you are actually achieving the results you need.
By tracking the results of the campaign our client was able to identify a $1,300,000 increase in lifetime business. Not bad for $6,500 video campaign.
That’s a 200 times return on investment. That happens when creativity, quality production, and strategy come together effectively.
Of course, the video wasn’t the entire reason they converted so well. They also needed to provide the personal attention to their prospective clients during the engagement process. Rarely will videos alone create this type of result? They need to be part of a comprehensive strategy, but they can be an integral part to get your prospective clients to take that critical next step, which is what happened in this instance.
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