Video is powerful. It engages, it inspires and it converts. But it is of little use if it is not used at the right time, in the right way.
From the outset of your video marketing strategy it is important to understand where you video fits in the customer journey.
• Is it intended to create brand awareness?
• Is it designed to trigger an action?
• Is its purpose to sell a product?
Understanding where in the buying cycle your customer is will help determine what next step you can expect the customer to make.
Unless you are solving an important, immediate problem it is unlikely people will buy your product after watching a short video, unless it is a low cost item.
More often than not, your videos will help build confidence and trust that you have the solution your customer needs. Ideally you will have a series of videos that convert a casual observer into a customer.
However you will need more than just a video to help with the conversion. You will need a website or a Facebook banner ad that appeals to a viewer at the right time.
Knowing how the video fits into the sales cycle will help ensure you achieve the maximum number of conversions.
I have been producing corporate videos for 25 years and have been helping my clients convert more business using videos during this time.
At the end of this month (January 2018), I will be a running a breakfast workshop taking the audience through case studies on how to successfully integrate video into the sales cycle.
This is a low cost workshop and will be suited to business people who are aware of the power of video but are looking to more successfully leverage it.
I’ll be looking at different ways to share your videos and how to best leverage the power of video.
To find out more and to book your seat visit:
There are limited spaces available, so book in today and start off 2018 on the right path.